NFC Industry, Customer Experience and Product Design Leaders Share 2017 Outlook and Predictions on NFC Technology (PART II)

Transport, IoT, wearables, cloud-based services experts from across the NFC technology sector – all judges for the new NFC Forum Innovations Awards — anticipate the NFC tech trends that will define 2017

This blog is Part II of our NFC Forum Innovations Award Judge’s 2017 Predictions Blog Series. For the last blog we talked to three judges from our Judging Panel. For this blog we will hear from three different experts from our esteemed panel of judges that features a host of well-known names from across the NFC technology sector and ask them to anticipate the NFC tech trends that will define 2017. This week we hear from: Phil Sealy, senior analyst, Digital Security Research Practice, ABI Research; Greg Pote, chairman, APSCA and Don Tait, principal analyst, Cybersecurity and Digital ID, IHS Markit Technology

Question: What NFC trend or new opportunity will ramp-up or emerge in 2017?

Open loop mobile and wearable payments is an obvious one for expansion in 2017 via the likes of Apple and Samsung Pay, but in addition bank branded wallets which are beginning to filter into the market. In addition, HCE is beginning to make waves within the contactless ticketing market. Transportation authorities are reviewing HCE as, not only a mobile enabler, but in addition a platform from which they can flesh out mobile and ultimately launch other new and innovative platforms and services via multi-application enablement.

Phil Sealy, senior analyst, Digital Security Research Practice, ABI Research

Question: Where do you think the innovation in NFC will come from over the next few years?

From an application’s perspective I would expect the innovation to come from payments, including retail payments and transport payments. This is the largest application and it’s the only application which is enabled by all NFC-capable smartphones. From a technology perspective I would expect that the innovation will come from reducing the form factor of NFC subsystems while increasing the performance (e.g. NFC Ring).

Greg Pote, chairman, APSCA

I think that the IOT space will prove to be a hot bed of innovation over the next few years. NFC will play a pivotal role in connecting the installed base 31 billion unconnected IOT devices that is projected to be in use by 2020. (IHS Markit numbers)

Don Tait, principal analyst, Cybersecurity and Digital ID, IHS Markit Technology

Watch this blog for Part III of NFC industry, customer experience and product design leaders sharing their 2017 outlook and predictions on NFC technology. Three more experts will contribute to the discussion.

NFC Forum Innovation Awards

Companies and developers using NFC in new, disruptive and innovative ways are invited to submit award entries showcasing their work for the chance to win in one of three award categories. There is no cost to enter and the deadline for award submissions is January 11, 2017. Semi-finalists will be invited to the NFC Innovation Awards Reception on March 14, 2017, in Las Vegas, which is co-located with the NFC Forum’s Members Meeting. Finalists receive two nights paid hotel room in Las Vegas, award trophy, global recognition and networking opportunities.

For more information about the awards and to submit an entry: Sponsorship opportunities at the awards ceremony are available. For more information, visit here:
Part I of the series can be found here.


Share Button