NFC Scores Big In The World of Sports
With the Women’s World Cup in full swing, the U.S. National Hockey League wrapped up, and Major League Baseball (MLB) in the middle of its season, we’re seeing an acceleration of deployments of NFC technology geared towards improving the sports fan’s experience.
In the past we’ve seen some of the top European Football Clubs use NFC to enhance the fan experience by providing exclusive content like team news and new ways to engage with fans using NFC tags. We’ve also seen NFC embedded in NBA Jerseys, World Cup soccer balls, and athletic shoes around the world to stretch the brand by providing access to player videos and statistics. Recently, stadiums have deployed NFC to cut down the time it takes to enter stadiums and protect against counterfeit tickets. Below are just a few examples of the different stadiums and sports fans adopting NFC to deliver an easier and more seamless experience.
- While the St. Louis Blues may have won the Stanley Cup, the entire NHL will be winning when NFC mobile ticketing launches at each team’s stadium during the 2019-2020 season. Read more about it from Sports Pro
- This past December, European soccer giant Bayern Munich announced that its stadium, Allianz Arena, would begin accepting NFC mobile tickets. Read more about what Bayern Munich CEO Karl-Heinz Rummenigge had to say
- Baylor University, Louisiana State University, Michigan State University, University of Mississippi, Georgia Tech and Rutgers University will begin accepting NFC mobile tickets for their football games starting in the 2019 season. Read more from Apple Insider
- Dodger Stadium upgraded their stadium prior to the start of this MLB season. Included in these upgrades were the ability for fans to access the stadium and suites via NFC mobile ticketing. Read more at Dodger Blue
NFC Used In Sports Stadiums Around The World
With the help of NFC, fans will no longer have to wait in long lines to enter stadiums, buy merchandise or pay for food and drinks. As fans continue to follow their favorite sports teams, NFC will continue to spread to more stadiums around the world, creating the same easy, seamless experience no matter what sport you follow, what country you are in or what stadium you’re watching the game in.
The fan experience continues to grow with the spread of NFC technology around the world. As the use of NFC in stadiums expands, colleges continue to deploy NFC, and additional venues begin to adopt it, new NFC technology use cases will follow. The increase of NFC use cases will create a new generation of NFC technology users and developers. Now is a great time to learn about the NFC Forum. Check out how NFC technology started and the role the NFC Forum plays in the industry by visiting www.nfc-forum.org.