Project Ray: Providing a Ray of Sunshine to the Visually Impaired

Project Ray: Providing a Ray of Sunshine to the Visually Impaired

Project Ray enables visually impaired people to use NFC-enabled smartphones and benefit from the advantages of digital services and connected tools to increase their independence, sense of security and social inclusion. Project Ray’s vision is to enable the blind to enjoy the modern, digital connectivity that sighted people take for granted, and to communicate with family, friends and caregivers on equal terms. Project Ray’s product is called RAYclick. RAYclick is an adhesive NFC sticker with two clickable buttons with tactile touch. A combination of two such stickers, or four clickable buttons, attached to the back of any touchscreen device provides a navigation wheel that enables the visually impaired to manage the smart device and use regular mobile application with physical buttons they can touch and feel.


Figure 1: RAYclick was recognized as an NFC Innovation Award finalist in the “NFC For Good” category. As shown above, by utilizing NFC technology and a button on their smartphones, the visually impaired have the opportunity to connect to the digital world. (Image courtesy: Project Ray)

To learn more about Project Ray and RAYclick, click here to watch the video.

“It is Project Ray’s unique implementation of NFC technology that enables the active control of NFC signals when a button is clicked that make this solution work. Project Ray’s unique implementation using NFC combines the benefit of real-time signaling together with a battery-less add-on, easy implementation, small footprint and low price,” said Boaz Zilberman, Founder and CEO of Project Ray.

This unique interface and human-machine interaction concept was designed and patented by Project Ray. It uses a tactile add-on, touch, sound, speech recognition, and haptic feedback to enable the visually impaired predictable and simple operation of digital devices. Other services that can be enabled for the visually impaired with RAYclick include: voice calls, messaging, social interaction, calendar services, navigation, voice recording, emergency services, audio books, color identification, picture transcriptions, remote visual identification and remote support.