The Meaning Behind Our New Mission Statement
The NFC Forum has unveiled a new mission statement that reflects the evolving focus of our work as the market for NFC grows and matures:
The NFC Forum brings the convenience of NFC technology to life. We empower organizations to deliver secure, tap-based interactions with an intuitive, reliable experience to users around the globe.
Let’s take a closer look at the meaning behind the highlighted words:
- Convenience. NFC is uniquely well-suited to simplifying the broadest range of tasks to suit the widest range of applications and use cases. We are driven to bring that convenience to everyone, everywhere. With three modes of operation – Card Emulation, Reader Writer, and Peer to Peer – NFC has the unique ability to handle almost any challenge.
- Empower. The NFC Forum is an enabling force, providing organizations with the specifications, certification program, resources, and support they need to fully deliver the benefits of NFC technology.
- Secure. NFC is an inherently secure technology. For starters, nothing can happen without the user’s intent, as expressed via a tap. Also, through our specifications, we make it possible for service providers to easily add additional security features – from passwords to biometric scans – to suit the requirements of their use cases.
- Tap-based interactions. Nothing could be easier to use than NFC – a simple tap and it works. Equally important, that tap signifies user intent; with NFC, the user is always in control.
- Intuitive, reliable experience. Our technical specification work is focused on delivering capabilities that ensure a consistent user experience that’s as close to effortless as possible.
- Around the globe. NFC is interoperable and works everywhere. The same NFC-enabled device can pay for your groceries in New York, provide access to public transit in Tokyo, and swap contact information with a colleague in Frankfurt.
When you add it all up, it’s a mission statement geared for an NFC market that has vastly expanded and continues to develop rapidly. More importantly, it tells you that, at the NFC Forum, we’re continuously working to strengthen the unique elements that make NFC the versatile, powerful, yet simple, technology tool it is.