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NFC is a short-range wireless connectivity technology that is increasingly being leveraged within a wide range of smart devices, including smartphones, smartwatches, headsets, speakers, connected toys, and gaming consoles, among many others.Learn about the NFC tag market forecasts and what is driving brands owners toward NFC tag technology. Complete the form to download the whitepaper.

Dairy Queen, Bonobos, Panera Bread, Yogurtland, Jimmy John’s Gourmet Sandwiches, Dave & Buster’s, Caribou Coffee plus Bird and PayByPhone are all working on projects that use Apple’s Core NFC tag reading capabilities to make it easier for consumers to sign up for their services, Apple Pay boss Jennifer Bailey has revealed.

For those businesses that aren’t already taking mobile payments, it’s easy enough to see why they’re not. A host of reasons have emerged, from the added expense to security issues to customer disinterest. However, there’s an equally-large host of reasons why adding mobile payments to the roster is a good idea, as evidenced by a recent look at the field from Payments Journal.

Masabi, a U.K.-based developer of mobile ticketing and public transport payments software, today announced that it’s secured $20 million in a series B round led by Smedvig Capital, with participation from MMC Ventures and other investors. The fresh capital, which brings the company’s total raised to roughly $40.8 million following a $12 million venture round in December 2015, will be used to accelerate the global expansion of its platform, according to CEO Brian Zanghi.

“IoT appears to be growing up and past the standards battle stage of life. Instead, its participants are increasingly seeing the field as a series of applications and use cases with the most appropriate IoT technology being slotted in as appropriate, not as a big playing field served by a winning IoT flavor.”