NFC Technology Powers Brands’ and Retailers’ Mobile-First, Omnichannel Consumer Journey

  • Date: October 2, 2018
  • The NFC Forum announced today the release of a new whitepaper, “Bridging Digital and Physical Retail with NFC,” to help brands and retailers use NFC technology to better connect with customers. Authored by the NFC Forum Retail and Payment Special Interest Group (SIG), the free white paper shows brands and retailers how Near Field Communication (NFC) technology can be used to grow revenue, improve the customer experience, provide enhanced analytics and develop long-lasting relationships. The NFC Forum is the world’s leading standards and advocacy association for NFC technology.