For Your Customers: The Basics

“What makes NFC different?” “How does it work?” “Why should I buy an NFC-enabled product?” Because we know the questions that customers ask, we’re here to help with the answers.

What is NFC?

NFC (Near Field Communication) is an advanced form of RFID technology. NFC is capable of two-way communication, so it can be used for more complex actions such as exchanging pictures and sharing information. It can be read by hundreds of millions of smartphones and other devices. A read range of just a few centimeters keeps data secure.

Why should I buy an NFC-enabled device?

NFC-enabled devices can connect you to a world of convenience, information, and enhanced experiences—at home, around town, or when you travel. NFC technology is built into smart phones, tablets, laptops, speakers, headphones, health and fitness, and other electronic devices.

How do I access NFC?

During setup, go to your setting menu, look for NFC (sometimes listed under “more”), turn it on, and you’re ready to go. There are no apps to download or codes to enter. And NFC does not drain your battery.

What does this symbol (N-Mark) mean?

Whenever you see the NFC symbol, it means, “tap here” to learn more or to activate an NFC transaction or experience.

You’ll find this symbol (N-Mark) on NFC-enabled devices, in apps that support NFC, and on touchpoints around town and around the world.

What is an NFC tag?

An NFC tag is an unpowered microchip that is embedded in a product label, retail display, a smart poster, or most places* where you see this symbol (N-Mark). With just a tap from your smartphone or other NFC- enabled device, NFC tags deliver enhanced product information, activate special offers, and power interactive experiences at museums or sports events.

You can also buy and easily program your own NFC tags to help manage all your Wi-Fi, Bluetooth, and NFC devices. These tags are available in the form of stickers that you can use around your home, office, or even in your car. To ensure an optimal user experience, please make sure that you purchase one of the four NFC Forum mandated tag types.

* In some instances the N-Mark is used on product packaging to indicate NFC inside and usually this means there is no microchip embedded on the packaging.

I have Bluetooth. Why do I need NFC?

Bluetooth technology eliminates the use of cables to connect to your devices to one another. NFC technology is designed to work with Bluetooth. A simple tap will pair NFC and NFC-enabled Bluetooth devices for ongoing connectivity. NFC was created to connect you, with a tap, to a world of convenience, information, and enhanced experiences.

You never have to wait for two devices to find one another or enter any activation codes. Just one quick tap and you’re paired and ready to go.
* In some instances the N-Mark is used on product packaging to indicate NFC inside and usually this means there is no microchip embedded on the packaging.