A must for anyone connected to smart packaging! Members of the NFC Forum’s Retail & Payment Special Interest Group (SIG) delivered an impressive presentation during the Active & Intelligent Packaging Industry Association’s (AIPIA) Virtual Congress on September 10.  Ranked #3 out of over 40 sessions, we are pleased to bring the panelists back together and share their presentation beyond AIPIA’s attendees.

NFC technology has become one of the most prolific technologies on the planet with over 20% of the population having access to NFC. Its widescale adoption is fueled in part by its growing use in smart packaging being implemented by brands across the world. Members of the NFC Forum describe how NFC is used in smart packaging, the challenges that organizations face today, how to implement the technology, and where it’s headed in the future.

Attendees of this session will:

  • Learn about the NFC Forum Story
  • Discover examples of NFC application in smart packaging
  • Learn about the retail and customer journey
  • Hear about the process of embedding tags and what steps brands need to take