Enhancing the Retail Experience: NFC and BLE
NFC-enabled smartphones are also becoming increasingly important to the customers’ shopping journey. “Retail Everywhere” has arrived and NFC and Bluetooth complement each other to facilitate pull- and push-based customer interactions.
When used together, NFC and Bluetooth Beacons work together to enable retailers and brands to engage throughout the stages of a shopping journey. Prior to purchase, Beacons can activate a shop or venue, such as a stadium, and push content to patrons who have a pre-installed store or venue mobile app. When shoppers want information about specific products and services, they can use NFC for instant, item-level interaction with products and packages. After purchase, NFC allows brands and retailers to continue to engage with the consumer with the simple tap of an NFC device. At every point within the journey, the consumer has a unique opportunity to decide when and where to consume content, to share, to shop and buy, or to get rewarded.