To be successful today, brands and retailers need to compete more effectively in a mobile-first, omnichannel world. NFC technology offers a multitude of ways for brands and retailers to develop and strengthen a connection with the consumer at every step throughout their journey – pre-purchase, in-store, and post-purchase. NFC helps consumers by connecting them to helpful information when and where it’s needed, offering a channel to interact with brands, delivering offers and rewards, providing the simplicity of one-tap payment, and more. For retailers and brands, NFC can lead to revenue growth, better customer experiences, new insights via customer analytics, and deeper, long-lasting relationships with the people who buy and use their products.
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Opportunities for Brands and Retailers
When viewed through the lens of traditional business metrics, the prospects for brand and retailers today couldn’t appear more challenging:
Customer experience scores have plateaued. No brand studied by Forrester Research has achieved significant improvement in trust and experience scores since 2016.
Mobile has become the preferred way to get online: an eMarketer forecast noted that the number of US internet users who go online exclusively via mobile device will reach 52.3 million by 2021, as people transition from personal computers to mobile devices. (1)
Even traditional in-store retail depends on mobile: according to Google, 82% of smartphone users say they consult their phones before they make purchases in-store.(2)
These findings confirm that consumer expectations and behaviors are fundamentally shifting as e-commerce continues to grow and consumers of all ages increasingly turn to their mobile devices to consult online reviews, research products, get recommendations, and comparison shop.
Utilization of NFC technology can help build a strong direct connection with each person throughout the consumer journey, beginning before the purchase and continuing after the sale.
(1) emarketer.com/report/us-digital-users-emarketer-forecast-2017/2001987
(2) thinkwithgoogle.com/marketing-resources/micro-moments/mobile-shoppers-consumer-decision-journey/
(3) nfc-forum.org/.wp-content/uploads/2015/01/nfcforum_retailbrandwp02.2015ffff.pdf
NFC Retail and Payment
Resources
Bridging Digital and Physical Retail with NFC
Next Generation Retail & Brand Experience Infographic
2018 Innovation Award Winner
1trueid: Making Sure your Goods are Good
The international trade in counterfeit goods is currently worth around $460 billion a year – or four times greater than the value of drug trafficking. 1trueid aims to change the counterfeit goods black market with its anti-counterfeiting and traceability solutions. Their solution is the first secure digital identity enabler distributed in a Social Blockchain environment using different technologies, such as NFC, RAIN RFID, BTLE and PJM. You could call 1trueid’s unique solution a social IoT networking platform. 1trueid allows for the sharing and communication of intelligence between everyone involved in the design and manufacturing process of a product. Blockchain technology allows 1trueid’s system to track and confirm the owner and the authenticity of a manufactured product from start until finish.
New Book Shows How to Activate The Real World With NFC Mobile Marketing
