NFC Retail and Payment

To be successful today, brands and retailers need to compete more effectively in a mobile-first, omnichannel world. NFC technology offers a multitude of ways for brands and retailers to develop and strengthen a connection with the consumer at every step throughout their journey – pre-purchase, in-store, and post-purchase.

NFC helps consumers by connecting them to helpful information when and where it’s needed, offering a channel to interact with brands, delivering offers and rewards, providing the simplicity of one-tap payment, and more. For retailers and brands, NFC can lead to revenue growth, better customer experiences, new insights via customer analytics, and deeper, long-lasting relationships with the people who buy and use their products most.

The Contactless Future is Here

Beyond connecting with consumers in new ways, today’s customers want everything simple, fast, and safe. Whether it’s a fear of germs or the security of personal information, NFC-enabled payments systems will play a crucial role in the future of how society purchases goods and services in a post-COVID world. Learn more and take note of these innovative ways to improve your products and services with NFC:

Improve The Event Attendee Experience – And Your Profitability – With NFC

Create a better, more personalized live experience for your attendees that can’t be replicated.

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The Waves Behind Smart Packaging

Discover how NFC is used in smart packaging, top challenges, how to implement the technology, and where it’s headed.

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Don’t Touch That! Secure, Contactless Payments with Your Mobile Phone

Contactless payment is one of the fastest-growing payment methods, fueled in part by its ease of use but also in order to avoid germs.

5 Ways to Enhance Engagement with NFC

As NFC technology heads into the mainstream – particularly since the COVID-19 pandemic began – customers and public markets are starting to use it regularly. A 2020 global NFC user experience survey conducted by ABI Research showed that 44% of respondents used contactless technology either daily or nearly every day. So, while the technology is functional, it’s also a creative way to boost engagement – if you know how! Here are five opportunities for successful brands and retailers:

- NFC for creating in-store engagement
- Cross-selling Using NFC
- Using NFC tags for streamlining an in-store experience
- NFC and Smart Payments
- Customer loyalty schemes

Explore these ideas further in the Enhancing In-Store Customer Engagement Using NFC Technology blog.

DIRX2: A platform to manage tags, assign content, and generate a collection of data based on customer interaction.

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ORYGENE: NFC based Anti-Counterfeit Solution

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Contactless Electronic Safe: EviTag NFC

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Do you have an NFC-enabled product or app you’d like to add to our NFC Product Showcase?

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The NFC Forum’s Retail and Payments Special Interest Group (SIG) is very active in the industry and has made tremendous progress in the past year. We welcome your input and participation!

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